Database Marketing Manager
at Blue Pelican Marketing in London
Sector: B2B Publishing, business intelligence
OVERVIEW
This is a new position reporting into the Head of Marketing and Subscriptions. We are looking for a Database Marketing ambassador. The candidate will be central to the future growth of subscription revenues and profit, through the implementation of database marketing to drive intelligence, expertise and best practice into the organisation’s direct marketing operation.
Key responsibilities:
- Take ownership of marketing database, growing it in both size and quality
- Increase efficiency in data flows and functionality
- Provide strategic guidance on campaign selection for greatest ROI
Key Experience required:
- Strong communication and leadership skills
- Considerable database marketing experience
- The ability to turn analysis into results
- Experience with SQL databases and CRM systems
- Modelling skills are essential
A competitive package with excellent career prospects exists within in rapidly growing company for the right candidate
If you want to know more about this exciting opportunity, please contact Lauren Purvis on 0870 427 0037 or lauren.purvis@bluepelicangroup.com
For details of the many other marketing positions we are currently recruiting for, please visit our website at www.bluepelicangroup.com
Compensation: £34,000 - £38,000 / year
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