This job ad has been posted over 40 days ago...
Regional Market Research Manager
at Tarsh Lazare in Yorkshire
Head for Yorkshire for this superb research & insight role with a leading multinational healthcare and homecare/detergents multinational. Working with healthcare brand marketing and commercial teams across the European region, this is a key role requiring first class ad-hoc and continuous consumer and market research skills. You’ll provide in-depth consumer understanding to support and guide decision making on NPD/innovation strategy, brand equity, category management & trade issues, shopper insights, advertising and packaging. You’ll also be responsible for continuous research data across the region, in particular Nielsen/IMS audit data. This is a fab opportunity to join a top-notch FMCG business with a huge commitment to building and extending its brands via innovation and big budget A&P activity.
Our Ideal Candidate
Proven experience in a fast-paced and busy FMCG or OTC healthcare business is key for this challenging role, almost certainly with a robust agency-side training too. You will have been exposed to a wide range of research methodologies and enjoy seeking out new ways to get under the consumer’s skin! Specific experience of innovation projects is key including hands-on involvement in ideation sessions, concept writing, product/concept testing and brand equity measurement. Ideally you will have worked on multi-country projects and will be happy to travel overseas regularly. Strong commercial nous is key with exceptional influencing and communication skills.
Company Profile
A first-class blue-chip global FMCG business with a significant portfolio of well known and trusted brands. This company invests very heavily in NPD and massive ATL spends and has seen huge growth over recent years. The culture is energetic, entrepreneurial and highly results-driven with opportunities to make a substantial contribution to the business.
Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment. Between us, we have almost 30 years' marketing recruitment experience working with brand management, communications, category management and insight/research specialists.
Our Ideal Candidate
Proven experience in a fast-paced and busy FMCG or OTC healthcare business is key for this challenging role, almost certainly with a robust agency-side training too. You will have been exposed to a wide range of research methodologies and enjoy seeking out new ways to get under the consumer’s skin! Specific experience of innovation projects is key including hands-on involvement in ideation sessions, concept writing, product/concept testing and brand equity measurement. Ideally you will have worked on multi-country projects and will be happy to travel overseas regularly. Strong commercial nous is key with exceptional influencing and communication skills.
Company Profile
A first-class blue-chip global FMCG business with a significant portfolio of well known and trusted brands. This company invests very heavily in NPD and massive ATL spends and has seen huge growth over recent years. The culture is energetic, entrepreneurial and highly results-driven with opportunities to make a substantial contribution to the business.
Tarsh Lazare is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment. Between us, we have almost 30 years' marketing recruitment experience working with brand management, communications, category management and insight/research specialists.
Compensation: £40,000 - £60,000 / year
Published at 27-01-2009
Viewed: 411 times
Viewed: 411 times