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Senior Marketing Analyst

CLIENT:

This highly successful and well known data centric consultancy is seeking a Senior Marketing Analyst to join it’s Insight Team onsite at a leading client based in central London.

The successful candidate will develop, manage and execute the targeting and analytics for the end client’s direct mail communications and will also support the business in exploiting data through insightful and actionable analysis findings.

This position is integral in relation to the recent implementation of a new campaign management tool and you will therefore need excellent communication skills as well as the below requirements in order to make sure all the existing processes run smoothly using the new tool:

SKILLS / EXPERIENCE REQUIRED:

*Qualified to degree level with substantial mathematical / statistical focus *Excellent knowledge of direct marketing principles ideally within the retail sector. *Experience using SAS (essential) and experience in development of marketing information for the provision of business insights and decision support. *Commercial experience in performing customer based analytics within a large data warehouse environment. *Experience of providing statistical / marketing modelling in a business environment. *Proven skills of managing multiple projects and other analysts to tight delivery timelines *Excellent communication skills with the ability to explain complex analytical techniques to non technical audiences *Understanding and practical experience in the application of data modelling for decision making within direct marketing. *Ability to utilise VBA for developing report / process automation in Excel / Access environment

RESPONSIBILITIES:

*Develop and implement a test and learn program in order to improve and optimise the effectiveness of the client’s marketing communications. *Manage and deliver complex data selections for the client’s marketing campaigns, ensuring accuracy. *To work closely with internal marketers to define the campaign specifications including objectives, offers, target audience and ROI using given budget constraints. *Introduce segmentation into the targeting and analytics performed in client marketing campaigns. *Produce an efficient and effective reporting process of the KPI’s for marketing campaigns. *Manage the delivery of post campaign analysis, including executing regular reports and ad hoc post campaign analysis. *Support the relevant marketing team in the transition of selection processes from the existing campaign management tool to the new campaign management tool. *Use robust methodologies to conduct bespoke analytics, delivering valuable and actionable insights to support marketing strategies. *Owning the delivery of the lifecycle of insight projects, from understanding the initial request from the client, determining the scope and approach, running of analysis and presentation of the insight back in a suitable format for the audience.

POSITION – Senior Marketing Analyst

LOCATION – Central London

SALARY – £35k – £45k plus excellent benefits and bonus

About Us

Blue Pelican Marketing is one of the UK’s leading marketing recruitment agencies. We pride ourselves on assisting people in locating new positions within dynamic organizations across the UK & Europe. So if you are looking for a new challenge and a career move which will raise you to the next level, get in touch, it could be the most fruitful communication you make today!

Compensation: £35,000 - £45,000 / year