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Site and Campaigns Manager - B2C Online Travel (.com) with 4m visits p.m.
at Ali Subhan in Central/W.End
Title: Site Manager and Campaigns Manager (Project Management)
Reporting to: Head of E-Commerce (ex-Google)
Salary: £35K - £42k
Location: London, UK
Sector: (.com) Online Travel
Campaign Management – Commercial focus on optimising ROI, Revenue and Profit:
- Campaign Management of all online activity which drives 4million
visitors to the site each month.
- Leadership of email marketing activities and initiatives.
- Working with specialist PPC/SEO/Affiliate teams to produce, execute
and optimise campaigns within timescale and budget.
- Testing and amending campaign activity to produce optimised results
and return on investment.
Site Management – Analytical focus on improving conversion rates and average order value:
- Daily, weekly, monthly reporting on site activity, click activity and
conversion.
- Analysing (key) online metrics and suggest tangible actions in order to
improve conversion and profitability.
- Multivariate / AB Testing of visual aesthetics, usability and online
functionality in order to improve user experience.
- Scoping and testing changes and Project Managing Design/IT Teams
to implement.
- Ensuring brand consistency throughout various marketing channels.
Experience and Knowledge Required:
- Commercially focused with an understanding of the online travel
market.
- Proven track record of identifying and executing initiatives that will help
to grow revenue and profit.
- Experience in campaign management and e-mail marketing / CRM.
- Team Player, Analytical, Self-starter with pro-active and positive attitude.
- Strong drive for results based performance
- At least 3 years experience in online marketing.
- BSc or MSc in e-business management or similar from well
recognized university (desired).
About the Client:
Our client is an online business that has grown significantly in terms of clicks, conversions, turnover and customer base over the last 5 years (doubled year-on-year). They are a 100% online accommodation business, and provide their visitors with a choice of more than 10,000 properties, that are all available to be viewed and booked online.
They have a unique model, with some clear-cut and differentiated unique selling points, yet they are still widely recognised as the 'number 2' in the market that they operate.
Due to recent expansion, my client is currently seeking a Commercial and Analytical Site and Campaigns Manager.
This role will help strengthen the online marketing team and report directly into the Head of e-Commerce, an industry heavyweight (ex-Google) who is recognised across multiple online sectors.
The site is already hugely successful, and in this role, your focus will be to improve revenue and profit through a number of sales initiatives, including: email marketing, campaign management, SEO, PPC, Content and Affiliates and Multivariate testing and analysis.
In this role, you take LEADERSHIP of all Campaign Activities, Analysing existing reports and initiating new reports on key metrics and scoping & testing website changes for Design/IT to implement. You will be responsible for taking what has already been built to the next level. Creativity, flair, innovation, passion, entrepreneurialism and hunger for customer/click acquisition will decide this person.
The client is looking for somebody that has a proven record at delivering marketing and online success, combined with solid interpersonal skills, with 3 years of Online Marketing experience in an online sector (preferably travel / accommodation).
This is a very rare opportunity that will suit a candidate that enjoys working in a lively, dynamic and entrepreneurial environment.
If you would like to apply for this role, please send your CV to Ali Subhan at a.subhan@alliedworldwide.com or call me on 0845 121 5211
Reporting to: Head of E-Commerce (ex-Google)
Salary: £35K - £42k
Location: London, UK
Sector: (.com) Online Travel
Campaign Management – Commercial focus on optimising ROI, Revenue and Profit:
- Campaign Management of all online activity which drives 4million
visitors to the site each month.
- Leadership of email marketing activities and initiatives.
- Working with specialist PPC/SEO/Affiliate teams to produce, execute
and optimise campaigns within timescale and budget.
- Testing and amending campaign activity to produce optimised results
and return on investment.
Site Management – Analytical focus on improving conversion rates and average order value:
- Daily, weekly, monthly reporting on site activity, click activity and
conversion.
- Analysing (key) online metrics and suggest tangible actions in order to
improve conversion and profitability.
- Multivariate / AB Testing of visual aesthetics, usability and online
functionality in order to improve user experience.
- Scoping and testing changes and Project Managing Design/IT Teams
to implement.
- Ensuring brand consistency throughout various marketing channels.
Experience and Knowledge Required:
- Commercially focused with an understanding of the online travel
market.
- Proven track record of identifying and executing initiatives that will help
to grow revenue and profit.
- Experience in campaign management and e-mail marketing / CRM.
- Team Player, Analytical, Self-starter with pro-active and positive attitude.
- Strong drive for results based performance
- At least 3 years experience in online marketing.
- BSc or MSc in e-business management or similar from well
recognized university (desired).
About the Client:
Our client is an online business that has grown significantly in terms of clicks, conversions, turnover and customer base over the last 5 years (doubled year-on-year). They are a 100% online accommodation business, and provide their visitors with a choice of more than 10,000 properties, that are all available to be viewed and booked online.
They have a unique model, with some clear-cut and differentiated unique selling points, yet they are still widely recognised as the 'number 2' in the market that they operate.
Due to recent expansion, my client is currently seeking a Commercial and Analytical Site and Campaigns Manager.
This role will help strengthen the online marketing team and report directly into the Head of e-Commerce, an industry heavyweight (ex-Google) who is recognised across multiple online sectors.
The site is already hugely successful, and in this role, your focus will be to improve revenue and profit through a number of sales initiatives, including: email marketing, campaign management, SEO, PPC, Content and Affiliates and Multivariate testing and analysis.
In this role, you take LEADERSHIP of all Campaign Activities, Analysing existing reports and initiating new reports on key metrics and scoping & testing website changes for Design/IT to implement. You will be responsible for taking what has already been built to the next level. Creativity, flair, innovation, passion, entrepreneurialism and hunger for customer/click acquisition will decide this person.
The client is looking for somebody that has a proven record at delivering marketing and online success, combined with solid interpersonal skills, with 3 years of Online Marketing experience in an online sector (preferably travel / accommodation).
This is a very rare opportunity that will suit a candidate that enjoys working in a lively, dynamic and entrepreneurial environment.
If you would like to apply for this role, please send your CV to Ali Subhan at a.subhan@alliedworldwide.com or call me on 0845 121 5211
Compensation: £35,000 - £42,000 / year
Published at 15-04-2009
Viewed: 532 times
Viewed: 532 times